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: Roughly 69% of adults believe accurate representation of older adults in casting and storylines is essential.

: The push for age diversity isn't just for older viewers— 93% of all adults are likely to watch media featuring older leading actors, and younger audiences increasingly value intergenerational casts. 2. The Great Streaming Reset xxx mature likes it big

Mature audiences are increasingly vocal about how they are portrayed on screen. : Roughly 69% of adults believe accurate representation

: Amazon Prime Video and Netflix remain the most accessed services for older demographics, though many are opting for ad-supported models to balance cost and variety. 3. Evolving Content Preferences xxx mature likes it big

While entertainment remains the primary motivator for viewing, the specific formats are changing. Older Adults Want Real Representation from Hollywood - AARP