: This customer-centric research identifies utilitarian and hedonic benefits of promotions, noting that monetary savings strongly impact attitudes toward discounts, while pleasure-based benefits drive engagement with loyalty programs.
: A quantitative research study that examines how different promotional types—such as monetary vs. non-monetary—influence consumer attitude and purchase intention. romptiponua
: A comprehensive systematic literature review that analyzes the link between promotional elements (advertising, direct marketing, etc.) and the overall performance of a business. : A comprehensive systematic literature review that analyzes
: This article reviews scientific publications to determine key elements of promotional strategy that directly contribute to business success and increased sales volume. Key Promotional Strategies & Frameworks romptiponua
If you are looking for practical ways to build or understand promotions, these strategic frameworks are commonly used: Optimal promotion strategies of online marketplaces