Buy Speciality Food Online ✔

Exploring the online buying behavior of specialty food shoppers

: This case study (from the University of Kent ) examines the "7Ps" of the marketing mix for virtual food retailers. It highlights the differences in strategy between "pure-play" online grocers (like Ocado) and "brick-and-click" hybrid models. buy speciality food online

For a look at the operational side of online specialty food, these papers examine the "how." Exploring the online buying behavior of specialty food